EMPLUS is a loyalty solution that enables enrolled cardholders to benefit from a wide pool of merchants registered in the EMPLUS network. No need to hold any additional cards, payment card will act as a loyalty card and through one swipe, offers will be enabled. Enrolled payment cardholder can receive either instant discounts, coupons and gifts according to their shopping habits and trends. In addition, enrolled cardholder can earn and redeem points at any of the participating merchants without the hassle and long procedure to burn points.
The Emerging Markets Payments Group was established to deliver world-class electronic payments services to banks, retailers, governments and consumer finance institutions across the Middle East and Africa.
Globally, a significant shift is taking place as societies move away from cash-based economies to greater use of electronic payments, a trend that is emphasised in the emerging markets of Africa and the Middle East. This trend offers significant opportunities for all stakeholders, from banks, retailers and card associations through to the end consumer.
The EMP Group is committed to remaining at the forefront of this revolution by creating a payments platform that drives card penetration and other payment types in these emerging markets.
The Group is majority owned by leading emerging markets private equity house, Actis and is spearheaded by Paul Edwards, the Executive Chairman. Paul has had over 20 years’ experience building successful businesses in Africa and Asia, and played a key role in establishing MTN as Africa’s leading cellular telecommunications company. It is widely believed that the payments industry in Africa and the Middle East will follow the same dramatic growth path as the cellular telecommunications industry did throughout the 2000s.
The EMP Group concluded its first acquisition (MSCC, based in Egypt) in July 2010 and its second acquisition (Visa Jordan Card Services, based in Jordan) in August 2011. Its third acquisition (ACET Processing, based in South Africa) was concluded in February 2012. EMP Group now serves more than 130 banks and 30,000 retailers and other merchants across 45 countries in Africa and the Middle East and offers the full range of card schemes, including Visa, MasterCard, American Express, Diners Club and China UnionPay, and can address all payments channels, including card, mobile and internet.
The EMP Group is a trusted partner that operates to the highest standards of integrity and corporate conduct. All investment decisions and operating activities are underpinned by clear and explicit principles. The leadership team has established a strong culture of ethical business practice and the Group commits itself to the highest standards of compliance, governance, transparency and accountability.